A playing career is short and its ceiling is set by someone else. The brand around it is neither. We run the media, the press and the commercial side of an athlete's name — on a monthly retainer, with a production house behind it instead of a slide deck.
We represent the athlete's brand: media, content, press, endorsements, appearances, licensing and commercial partnerships. We do not negotiate playing contracts. In the major North American leagues that work is restricted to agents certified by the players' associations, and your certified agent keeps it.
The two sit side by side. Your agent handles the deal with the club; we handle everything the name earns off it. We work alongside existing agents and management as a matter of course.
Every tier is a media package billed monthly — the work is scheduled, produced and published by the same house, not brokered out. Move up a tier when the schedule or the market demands it, not on a contract anniversary.
Get the name producing. A consistent monthly presence, shot properly.
Presence plus pressure. The point where brands start calling back.
A real brand with a real desk behind it, in two languages.
Season-long coverage across markets, with the press desk staffed.
A crew on retainer and a commercial portfolio managed like a business.
Retainers are billed monthly with a three-month minimum term. Travel, location fees, paid media and third-party talent are billed separately at listed price plus any conditional overages from limited availability. Content days are scheduled around the competitive calendar.
A retainer makes the work. Ad spend decides how many people see it. Budget is added on top of any tier, runs annually alongside the retainer, and 100% of it goes to media — we bill no margin on managing it.
The bar is scaled against the top of the range, so you can see what each step up actually buys rather than a bar that is always full.
Projected views are an illustration, not a guarantee. The projection uses our standard published assumption — roughly 100 views per dollar of media, plus a fixed allowance for earned and organic lift — and the same figures quoted on our production estimates. Real delivery depends on platform, format, geo-targeting, creative and competition in your category, and can land above or below this range. 100% of the budget is paid to the platforms; The Refinery bills no media-buying or management margin on it.
The retainer pays for the media. The split pays for the deal. We source, pitch and negotiate commercial partnerships, and when one closes the athlete keeps the overwhelming majority of it.
Commercial representation only. This is not a playing-contract negotiation service and nothing here constitutes legal, tax or financial advice. Representation agreements are executed in writing and are subject to the rules of your league, club, players' association and, where applicable, collegiate eligibility body.
Representation is offered across the following codes and competitions in the United States, Latin America and Europe. Introductions are made to leagues, federations, clubs and brand partners; the relationships that follow are yours.
NFL and the collegiate NIL market, where brand value is built years before a professional contract exists.
NBA, WNBA, the G League, EuroLeague and the LATAM domestic leagues.
MLS and Liga MX, Liga BetPlay and the Brasileirão, the Premier League, LaLiga, Serie A, Bundesliga and Ligue 1, plus UEFA and CONMEBOL competition.
NHL, the AHL and the European leagues that feed it.
MLB and the Caribbean and Mexican winter leagues, where LATAM audiences are built.
ATP and WTA tours, the four majors, and the national federations behind them.
PGA Tour, LPGA, DP World Tour and LIV — the most endorsement-dense sport per athlete on this list.
USPA and the Argentine Open circuit, and the private patron and club market around them.
Formula 1, IndyCar, NASCAR and the feeder series where sponsorship is the seat.
UFC and professional boxing, where the fighter's own promotion drives the purse.
World Athletics, swimming and the Olympic-cycle sports, where four years of brand work resolve in two weeks.
Cricket, rugby, cycling, surfing, esports. If the audience is real, the brand work is the same.
League, tour and competition names are listed to describe the sports in which we represent athletes. They do not indicate an endorsement by, affiliation with, or partnership with any league, federation, tour, club or governing body. All marks belong to their respective owners.
A scheduled shoot with a real crew — camera, lighting, sound — built around your calendar, not squeezed into a tunnel walk.
Every piece delivered vertical and wide, captioned, and sized for each platform rather than reposted flat.
Scheduled and posted across your channels, in English and Spanish where the audience warrants it.
Pitches, features and interviews placed by a publicist who knows your season, not a mailing list.
A live list of brands in play, what stage each is at, and what each is worth — updated, not narrated.
Reach, growth, engagement and pipeline value in one page, with what we intend to do differently next month.
Send your sport, your calendar and where the brand is today. We come back with the tier that fits and what the first ninety days would look like — including when the honest answer is a smaller tier than you asked for.